Rebrand Arabica Coffeehouse
Arabica Coffeehouse, a beloved local staple in Willoughby, Ohio, was ready for a fresh new look to match its evolving clientele and expanding offerings. I led a comprehensive rebrand that extended across physical, digital, and experiential touchpoints—uniting tradition and modernity under one revitalized identity..
Responsibilities
Creativity
Motion design
Visual Design
Branding
UX Design
Environmental Design
Platforms
Mobile
Print
Digital
The Challenge
Arabica Coffee House requested a complete re brand of their store.
The Solution
Strive for simplicity. legibility and good recognition value in communicating the central mission of the company.
I crafted a complete brand overhaul, including:
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Logo & Visual Identity
A clean, modern wordmark paired with hand-drawn illustration elements rooted in Arabica’s history and artisanal vibe. -
Brand Guidelines
A detailed book outlining color palette, typography, logo usage, photography style, iconography, and tone of voice. -
Stationery Suite
Business cards, letterhead, and envelopes featuring minimalist, tactile design with custom stamps and embossing. -
Packaging & Uniform Design
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Kraft paper bags with brand patterns and messaging.
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Two apron styles for baristas—one casual and one for events.
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Coordinated gift card designs for holidays and everyday use.
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Environmental & Experiential Branding
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Full store rebrand with new signage, menu boards, interior design mockups, and merchandising.
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A branded truck wrap designed for catering/events and mobile coffee service.
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Trade show booth display for regional coffee expos, including banners, handouts, and interactive demos.
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Mobile App Design
A sleek loyalty-based app with mobile ordering, rewards tracking, and location-based offers. Designed in Figma with user flow mapping, prototyping, and full UI kit.
Other Options
Role
As Lead Designer, I was responsible for overseeing and executing all aspects of the rebrand. This included concept development, visual design, user experience, and final production assets. I worked independently on research, design execution, and mockups, ensuring consistency across all touchpoints—from packaging to digital.
Results
The rebrand was met with excitement from long-time patrons and drew in a new wave of younger customers. The mobile app became a key touchpoint for daily coffee-goers, streamlining orders and deepening loyalty. Arabica Coffeehouse now stands out in the local scene with a brand identity that feels both fresh and familiar.
Logo Picked
