Contain the Un [ordinary] Campaign
Contain the Un[ordinary]” highlights The Container Store’s versatility by featuring unexpected items in their products. A playful mix of ads and guerrilla marketing boosted brand awareness with a creative twist.
Responsibilities
Concepting
Visual Design
Branding
Platforms
Mobile
Print
Digital
Goal: Boost brand awareness and show the versatility of Container Store products.
The Challenge
The Container Store wanted to increase brand visibility and reframe consumer perception—showcasing that their containers aren’t just for clothes or common items, but can store the unexpected.
The Solution
We launched the "Contain the Un[ordinary]" campaign: a playful, visually-driven series that featured containers holding quirky, out-of-place items like Santa hats, space suits, and Squid Game helmets. Each visual challenged the viewer to reimagine what a container could hold.
(3) 8.5 x 11 Magazine Ads
(1) Gureilla Marketing Ad
(1) BIllboard
Website Mockup
(1) Social Graphic
Execution
To maximize reach, the campaign spanned multiple channels:
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Billboards – Eye-catching visuals in high-traffic areas
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Social Media Ads – Playful animations and carousels to boost engagement
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Half-page & Full-page Magazine Ads – Clean layouts featuring the unexpected contents
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Guerilla Marketing – Large-scale props and interactive containers in public spaces to surprise and delight passersby
Results
The campaign brought a fresh, humorous tone to The Container Store’s image, sparking curiosity and engagement across platforms. It successfully positioned the brand as creative, adaptable, and fun.
