Branding Design for CrossCountry Mortgage
Bringing bold branding to life—from sports fields to festival stages. I helped shape CrossCountry Mortgage’s visual voice through vibrant print, motion, and digital design, even earning a nod from the Cleveland Browns along the way!
Responsibilities
Creativity
Motion design
Visual Design
Branding
Platforms
Mobile
Print
Digital
Internal Marketing Channels (newsletters, employee portals) THE DAM
Email Campaigns
The Challenge
CrossCountry Mortgage sought to elevate their brand presence across both internal and external marketing efforts, with a focus on enhancing visibility, consistency, and engagement—especially around major events like CCM Live, their summer music festival for loan officers.
The Solution
I developed a wide range of branded assets:
Print materials: postcards, flyers, t-shirts, and large-format sports banners
Digital content: motion graphics (GIFs), social graphics, and infographics
Event branding for CCM Live 2023
Custom illustration of the company owner's dog, featured as a social graphic
My Role
As a key member of the in-house creative team, I played a central role in executing and maintaining brand consistency across all visual touchpoints. I collaborated cross-functionally with the entire marketing department, including creative directors art directors, copywriters, event, and traffic managers.
My responsibilities included:
Brand Consistency
Collaborating with the marketing team
Branding & Design a wide range of branded material print and digital
Results
Strengthened brand recognition across platforms through cohesive visuals. Custom illustration gained recognition from the Cleveland Browns, boosting visibility. Helped maintain creative consistency across campaigns, enhancing overall marketing impact