Branding Design for Cutler Real Estate
Designed branded materials for Cutler Real Estate to help agents market and unify the company’s look.
Responsibilities
Concepting
Motion design
Visual Design
Branding
Platforms
Mobile
Print
Digital
The Challenge
Cutler Real Estate needed a cohesive and modernized brand presence that would resonate with both home buyers and sellers, as well as support the branding needs of hundreds of realtors operating under the company
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Creating a consistent brand identity across multiple formats and mediums
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Designing flexible, templated assets for realtor use
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Supporting internal marketing and external promotional efforts
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Producing engaging visuals that stand out in a competitive market
The Solution
I designed and delivered a comprehensive suite of branded materials tailored to the needs of the real estate industry:
Postcards & Flyers
Multi-page Books
Cards
Motion Graphics
Infographics
Custom Realtor Logos
Posters & Signs
Social Graphics
My Role
As the lead designer, I was responsible for executing and expanding the Cutler Real Estate brand across all marketing touchpoints.
My responsibilities included:
Brand Consistency
Collaborating with the marketing team
Branding & Design a wide range of branded material print and digital
Results
Improved Brand Cohesion, Enhanced Agent Marketing, Efficient Production
