Sweet Pete Treats

Through close collaboration and multiple rounds of refinement, we developed a vibrant, shelf-ready look that reflects the brand’s commitment to healthy, organic ingredients. Now stocked in stores across Ohio, Sweet Pete Treats is turning heads—and wagging tails.

Responsibilities
Packaging
Branding
Visual Design

Platforms
Print

Client Overview

Sweet Pete Treats is a small-batch dog treat company based in Ohio, offering healthy, organic treats in a variety
of flavors. Their mission is to deliver wholesome snacks for dogs made with real ingredients, available in frozen and freeze-dried options.

The Challenge

Sweet Pete Treats needed a cohesive, professional brand identity that could stand out on shelves and resonate with dog owners who prioritize healthy, organic food options. The challenge was to build a visual brand from the ground up—including a logo, brand assets, and custom packaging—while capturing the fun, friendly, and health-conscious vibe of the company..

The Solution

I started by illustrating a playful yet clean logo that evokes trust and joy, featuring hand-drawn elements to emphasize the homemade, natural nature of the product. I expanded the brand visuals with a color-coded packaging system—each flavor has its own vibrant, custom design to make selection easier and more engaging for customers.

The packaging was designed to:

Clearly distinguish between frozen and freeze-dried options

Highlight the use of organic ingredients

Showcase the fun personality of the brand while maintaining a polished and shelf-ready appearance

Paws are imprints

Part of main logo, meaning
healthy organic probiotic pops

Due to the treats being created to look like paws and bones. Adding a pattern throughout the packaging would give the brand a fun exciting way to show their pup about the amazing treat they are about to recieve that fits them down to the bone.

My Role

Designing the primary logo and secondary brand marks from sketch to final vector Developing a complete visual identity that reflected the brand’s personality.

Creating flavor-specific packaging for five treat variations: